Art Director • Artist • Illustrator
COP 30
2025
On days of football matches, regardless of the team, cases of violence increase by 20.8%. Additionally, when the home team loses, assaults rise by 25.9%.
LAYOUTS
Direção de Criação: Carlos Grillo e Paulo Laporta Direção de Arte: Italo Lazarini e Paulo Laporta. Redação: José Celso, Carlos Grillo, Alex Alencar
Image generate & Photography: Italo Lazarini & Paulo Laporta
Art Direction: Italo Lazarini Copywriter: Camila Maia Gurgel Retouch: Italo Lazarini
Ideia
We created fake profiles of people looking for sex without a condom.
We carried out the action on Tinder and Hornet, dating apps that are successful in Brazil. This way, we are able to get in touch with young people who are at risk. When interacting, our characters motivated the user to protect themselves by using a condom.
Buzz
In the first
24 hours,
more than
500
interactions
occurred.
More than
2 thousand users were made aware.
The action became news around
the world.
Gold Award Winner • Prêmio abradi • GP - Colunistas Brasília • GP Brainstorm9
Direção de Criação: Wesley Santos e Fabiano Sãroma
Direção de Arte: Italo Lazarini
Redação: Italo Lazarini e Juliana Maciel
Planejamento e Conteúdo: Walisson de Oliveira e Luiza Reinehr Tabet
VP de Criação : Saulo Angelo Direção de Criação: Filipe Gomes Direção de Arte: Italo Lazarini Pós produção: Italo Lazarini Redação: Saulo Angelo, Alex Kid e Filipe Gomes
On days of football matches, regardless of the team, cases of violence increase by 20.8%. Additionally, when the home team loses, assaults rise by 25.9%.
![vetor_lubrax_nova-[Convertido].png](https://static.wixstatic.com/media/5a9de9_17ec7639cf6c4c31aa6193920aad67b4~mv2.png/v1/fill/w_260,h_81,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/vetor_lubrax_nova-%5BConvertido%5D.png)
ENDLESS TECHNOLOGY
Creative Direction: Amilton Coelho Art Direction: Italo Lazarini and Bruno Lima Illustration: Romeu & Julieta - studio
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