On days of football matches, regardless of the team, cases of violence increase by 20.8%.
Additionally, when the home team loses, assaults rise by 25.9%.
Direção de Criação: Carlos Grillo e Paulo Laporta
Direção de Arte: Italo Lazarini e Paulo Laporta
Redação: José Celso, Carlos Grillo, Alex Alencar
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PROCESS
LAYOUTS
Direção de Criação: Carlos Grillo e Paulo Laporta
Direção de Arte: Italo Lazarini e Paulo Laporta
Redação: José Celso, Carlos Grillo, Alex Alencar
Image generate & Photography: Paulo Laporta & Italo Lazarini
Ministério da Saúde
Facts
Each year,
39 thousand new cases are detected in Brazil. In addition to the new cases, thousands of other people do not know they are carriers. To alert them, you had to go directly to them.
Ideia
We created fake profiles of people looking for sex without a condom.
We carried out the action on Tinder and Hornet, dating apps that are successful in Brazil. This way, we are able to get in touch with young people who are at risk. When interacting, our characters motivated the user to protect themselves by using a condom.
Buzz
In the first
24 hours,
more than
500
interactions
occurred.
More than
2 thousand users were made aware.
The action became news around
the world.
Gold Award Winner • Prêmio abradi • GP - Colunistas Brasília • GP Brainstorm9
Direção de Criação: Wesley Santos e Fabiano Sãroma
Direção de Arte: Italo Lazarini
Redação: Italo Lazarini e Juliana Maciel
Planejamento e Conteúdo: Walisson de Oliveira e Luiza Reinehr Tabet
BRASIL
DAVOS SWITZERLAND
2010
Creative Direction: Amilton Coelho
Art Direction: Italo Lazarini and Bruno Lima
Illustration: Romeu & Julieta - studio
VP de Criação : Saulo Angelo
Direção de Criação: Filipe Gomes
Direção de Arte: Italo Lazarini
Redação: Saulo Angelo, Alex Kid e Filipe Gomes
Pós produção: Italo Lazarini
DECAFFEINATED
99,9% OF GREAT SLEEP
Art Direction: Italo Lazarini
Copywriter: Camila Maia Gurgel
Retouch: Italo Lazarini
GATORADE
Come back determination. Go hydration.
Creative Art Direction: Italo Lazarini
Retouch: Italo Lazarini
![vetor_lubrax_nova-[Convertido].png](https://static.wixstatic.com/media/5a9de9_17ec7639cf6c4c31aa6193920aad67b4~mv2.png/v1/fill/w_260,h_81,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/vetor_lubrax_nova-%5BConvertido%5D.png)
ENDLESS TECHNOLOGY
Art Direction: Italo Lazarini
Copywriter: Cillas Amaral
Illustration: Magneto and Italo Lazarini
BIG MAC FOR A SMILE
Buy a Big Mac and help children with câncer
We had a challenge to publish this campaign using 3d illustration characters in the shortest possible time. Fortunately, with artificial intelligence it was possible
Direção de Criação: Carlos Grillo
Direção de Arte: Italo Lazarini
Redação: José Celso
Pós produção: Italo Lazarini
RIO DE RESPEITO
Art Direction: Italo Lazarini
Copywriter: Cillas Amaral
Illustration: Magneto and Italo Lazarini
